AI agent use cases for marketing teams
How marketing teams put AI agents to work: real deployments with the results they reported, and recipes you can try. Every example links to its source.
How Savista scaled thought-leadership content with Jasper's campaign agent
Healthcare revenue-cycle firm Savista used Jasper to turn interviews with in-house experts and event recordings into ongoing campaigns. Jasper reports much faster content developm…
Jasper reports an 85% reduction in content development time, from 2 years to 3 months.
How Pendo used Claygents to find target accounts for a new AI product
Pendo's GTM engineer used Clay's research agents to find signals no data vendor sold, such as which companies were building AI agents. He used them to build prioritized account li…
Clay lists 200% of the Q1 sales target and 2x inbound pipeline.
How Modal gave non-data teams self-serve analytics with Hex agents
Serverless compute company Modal connected its warehouses to Hex and let staff ask data questions through Hex's agents, including from Slack. Hex reports faster analysis and wider…
Hex reports multi-day analysis compressed to under 24 hours (75% faster).
How Major Tom re-engaged dormant leads with HubSpot's Prospecting Agent
Digital agency Major Tom used HubSpot's Prospecting Agent to run personalized multi-touch emails to dormant CRM leads. HubSpot reports meetings, proposals and a closed deal within…
In just over three weeks, the agent re-engaged more than 1,000 dormant MQL and SQL contacts, and 24 meetings were booked.
How KPMG's marketing team sped up content work with WRITER agents
KPMG US marketing and corporate communications teams use a set of WRITER agents for research, derivative content, social posts and press materials. WRITER reports large time savin…
WRITER reports 60-80% time savings on derivative content creation.
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Where these examples come from
Every example links to its source: a company's own engineering blog, a vendor's customer story, official documentation or a public write-up. AgentGid writes the summary; the figures under “Results” are quoted from the source as it reports them, and most customer stories are published by the vendor of the tool, so read them as the vendor's claims. Recipes follow the official docs at the time we checked them; tools change quickly, so the linked docs are the reference.
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