How Dropsolid syncs CRM and marketing data with n8n workflows
Dropsolid, a Belgian digital agency built on open-source tools, adopted n8n to connect its CRM, marketing automation and analytics. The workflows sync data between systems and feed dashboards, and the team reports less manual work and lower costs.
The problem
Dropsolid needed to combine data from several platforms, including its CRM, marketing automation and analytics tools. Doing this by hand, or maintaining many separate integrations, was laborious, error-prone and hard to scale. An earlier attempt with Zapier ran into workflow limits and high costs, so the team looked for a low-code, source-available alternative.
How they did it
- Pick a low-code, source-available workflow tool that both technical and non-technical staff can use.
- Build a workflow that syncs CRM data into the marketing automation platform to support personalized email campaigns.
- Build a workflow that writes a Mautic report into a Google Sheet, which Google DataStudio reads as a data source.
- Schedule the dashboard workflow so it refreshes automatically once per day.
- Plan to extend the setup by feeding more data into a customer data platform as a central hub.
Results
- As reported by n8n (vendor case study), the workflows connected the team's apps and synced their data, resolving the original integration challenges.
- As reported by n8n, productivity improved through fewer tedious tasks and fewer human errors.
- As reported by n8n, collaboration increased because non-technical colleagues could also learn to build and adjust workflows.
- As reported by n8n, costs fell compared with the earlier tooling, though no figures are given.
As reported by the source (n8n customer case study); AgentGid did not measure these figures.
This suits a small team that already runs a CRM, Mautic-style marketing automation and Google Sheets, and wants scheduled syncs without writing integration code. The self-hosted community edition is free, but you take on hosting, while cloud plans start at €20/mo with execution caps. The results are vendor-reported and give no cost figures, so check your own run volume. Dify (Free + $49.17/mo) is an open-source alternative, though it ranks lower.
The agent used here
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