How KPMG's marketing team sped up content work with WRITER agents
KPMG US marketing and corporate communications teams use a set of WRITER agents for research, derivative content, social posts and press materials. WRITER reports large time savings on repurposing content.
The problem
The teams were under pressure to get to market faster while workloads grew. They spent a lot of time on repetitive content tasks and still had to meet brand standards.
How they did it
- Deployed a research assistant that uses live web search for market intelligence.
- Added agents for derivative marketing content, event packages, influencer marketing and LinkedIn posts.
- Used agents for blog posts, press releases and meeting recaps.
Results
- WRITER reports 60-80% time savings on derivative content creation.
- 1000s of hours repurposed to higher-throughput, higher-value work.
- One user drafted answers to a research request within an hour. The source contrasts this with work that would otherwise take all day.
As reported by the source (WRITER customer story); AgentGid did not measure these figures.
Fits a marketing or comms team with existing brand guidelines and a steady stream of assets to repurpose, plus someone to review drafts before they go out. The 60-80% time saving is WRITER's own figure, and WRITER Agent shows no public price, with a 14-day trial and slowing downloads (-33% in 30 days). AirOps, free to start, is a cheaper way to test the workflow first.
The agent used here
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