How Savista scaled thought-leadership content with Jasper's campaign agent

Healthcare revenue-cycle firm Savista used Jasper to turn interviews with in-house experts and event recordings into ongoing campaigns. Jasper reports much faster content development.

The problem

Content was produced ad hoc and rarely repurposed. The team couldn't scale output without adding people, and healthcare messaging had to stay accurate, compliant and on-brand.

How they did it

1. Stored interviews with subject experts and event recordings in Jasper's Knowledge Base.
2. Created separate Brand Voice settings for each C-suite leader, and distinct tones for corporate, blog and social content.
3. Used the Multi-channel Campaign agent to turn existing anchor content into thought-leadership and nurture campaigns.
4. Had the team focus on anchor content with subject experts while the agent handled repurposing.

Results

• Jasper reports an 85% reduction in content development time, from 2 years to 3 months.
• 3 weeks to launch new campaigns.
• 4+ unique brand voices in use.

As reported by the source (Jasper case study); AgentGid did not measure these figures.