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AI agent use cases for sales teams

How sales teams put AI agents to work: real deployments with the results they reported, and recipes you can try. Every example links to its source.

8 examples
Case studySun & Ski Sports

How Sun & Ski Sports used a Sierra agent for service and product advice

Texas outdoor retailer Sun & Ski Sports launched a Sierra agent called 'Sunny'. It started with returns and order status and grew into giving product advice on product pages. Sier…

Sierra reports a 3x increase in product page conversion for customers who engage with the agent.

SierraCustomer support
Case studyQualified

How Qualified automated BDR work with 35+ Relevance AI agents

Qualified, a marketing software company, built more than 35 specialized agents on Relevance AI to handle business development work its ops manager once did by hand. Relevance AI r…

Relevance AI reports a 10x increase in output.

Relevance AILead generation · Outreach
Case studyPendo

How Pendo used Claygents to find target accounts for a new AI product

Pendo's GTM engineer used Clay's research agents to find signals no data vendor sold, such as which companies were building AI agents. He used them to build prioritized account li…

Clay lists 200% of the Q1 sales target and 2x inbound pipeline.

ClayLead generation · Research
Case studyOBI

How OBI handled peak-season service calls with Parloa voice agents

European home-improvement retailer OBI deployed Parloa voice agents in several countries to answer routine calls and route complex ones. Parloa reports high monthly volume, solid …

Parloa reports 45,000 monthly inquiries handled by AI agents and 89% customer satisfaction (CSAT).

ParloaCustomer support
Case studyModal

How Modal gave non-data teams self-serve analytics with Hex agents

Serverless compute company Modal connected its warehouses to Hex and let staff ask data questions through Hex's agents, including from Slack. Hex reports faster analysis and wider…

Hex reports multi-day analysis compressed to under 24 hours (75% faster).

HexData analysis
Case studyMajor Tom

How Major Tom re-engaged dormant leads with HubSpot's Prospecting Agent

Digital agency Major Tom used HubSpot's Prospecting Agent to run personalized multi-touch emails to dormant CRM leads. HubSpot reports meetings, proposals and a closed deal within…

In just over three weeks, the agent re-engaged more than 1,000 dormant MQL and SQL contacts, and 24 meetings were booked.

HubSpot Prospecting AgentOutreach · Lead generation
Case studyHealthie

How Healthie automated sales call coaching and churn alerts with Zapier Agents

Healthcare software company Healthie built Zapier Agents that review sales calls, draft follow-ups and flag churn risks across its systems. Zapier reports large weekly time saving…

Zapier reports 60+ hours saved per week across Sales and CS.

Zapier AgentsWorkflow automation · Reporting
Case studyHawksmoor

How Hawksmoor turned missed restaurant calls into bookings with a PolyAI agent

UK restaurant group Hawksmoor deployed a PolyAI voice agent that answers calls and books tables across its 14 sites. PolyAI reports high call volumes handled and better conversion…

PolyAI reports 20k calls answered every month and 80,000 covers booked since July 2025.

PolyAICustomer support

Use cases by team

Where these examples come from

Every example links to its source: a company's own engineering blog, a vendor's customer story, official documentation or a public write-up. AgentGid writes the summary; the figures under “Results” are quoted from the source as it reports them, and most customer stories are published by the vendor of the tool, so read them as the vendor's claims. Recipes follow the official docs at the time we checked them; tools change quickly, so the linked docs are the reference.

Know a good example? Tell us through the about page.