HubSpot Customer Agent by HubSpot
Overview
HubSpot's built-in AI support agent (also called Breeze Customer Agent) that answers customer questions and takes actions in the HubSpot CRM across chat, email, forms, voice, WhatsApp and Facebook Messenger. It requires HubSpot Professional or Enterprise editions and runs on HubSpot Credits.
Recent developments
- 2026-04-14: Customer Agent moved to outcome-based pricing at $0.50 per resolved conversation, down from $1.00 per conversation
Key facts
| Maker | HubSpot |
|---|---|
| Type | Customer service AI agent |
| First released | September 2024 |
| License | Proprietary |
| Channels | chat, email, voice, WhatsApp, social |
| Works with | Built into HubSpot (Service Hub / Agent Hub, Professional or Enterprise editions) and uses HubSpot CRM data and knowledge base |
Pricing
$0.50 per resolved conversation for messaging and $0.50 per minute for voice, paid in HubSpot Credits; Professional or Enterprise editions of HubSpot are required. A resolution means the agent provided support and the conversation was not handed to a human rep for 72 hours.
Vendor claim: Vendor says Customer Agent users average a 70% resolution rate, with top teams reaching 90% (HubSpot Customer Agent product page).
Source: official pricing page, checked Oct 5, 2026. Prices change often; confirm before you buy.
Pulse Score breakdown
Each component is scored 0 to 100 from public signals; a dash means no data for it. Methodology.
HubSpot Customer Agent alternatives
| # | Agent | Pulse | Downloads 7d | 7d | 30d | VS Code installs | Stars | Latest release | Price | Last 90 days | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 22 |
RasaRasa |
57 | 75K | up 26.4% | 0.0% | — | 21.3K+2/day | 3.6.2121mo ago | Free | ||
| 35 |
Chatwoot CaptainChatwoot |
52 | — | — | — | — | 37.6K+42/day | 4.18.018d ago | Free + $19/mo | ||
| 55 |
BotpressBotpress |
44 | 25.6K | down 15.0% | — | — | 14.9K+2/day | 12.30.93y ago | Free + $150/mo | ||
| 59 |
ForethoughtForethought (a Zendesk company) |
42 | — | — | — | — | — | — | Custom | — | |
| 60 |
DecagonDecagon |
42 | — | — | — | — | — | — | Custom | ||
| 68 |
ChatbaseChatbase |
40 | 233 | down 22.1% | — | — | — | — | Free + $40/mo | ||
| No agents match that filter. | |||||||||||
Guides that cover HubSpot Customer Agent
HubSpot Customer Agent FAQ
How much does HubSpot Customer Agent cost?
$0.50 per resolved conversation for messaging and $0.50 per minute for voice, paid in HubSpot Credits; Professional or Enterprise editions of HubSpot are required. A resolution means the agent provided support and the conversation was not handed to a human rep for 72 hours.
Is HubSpot Customer Agent open source?
No. HubSpot Customer Agent is a proprietary product from HubSpot.
What are the alternatives to HubSpot Customer Agent?
The closest alternatives in the same category by Pulse Score are Rasa, Chatwoot Captain, Botpress, Forethought.
Where these numbers come from
See data sources for how each one is collected.
Product facts and pricing were checked against: hubspot.com, knowledge.hubspot.com, status.hubspot.com, api.wordpress.org, en.wikipedia.org, businesswire.com.