How Substack automated Tier 1 reader and publisher support with Decagon
Substack used Decagon's AI agent to handle repetitive support requests such as cancellations and email imports. Decagon reports that most inquiries are now resolved without a human.
The problem
Agents handled a large volume of repetitive Tier 1 requests by hand. Substack had little customer segmentation, routing or analytics on support trends. The team also wanted time to work proactively with selected publishers.
How they did it
- Deployed the AI agent on incoming user inquiries.
- Added custom segmentation filters and tagging so different users get tailored support.
- Connected the agent to internal APIs so it can carry out multi-step actions such as refunds and cancellations.
- Linked it to existing tools for logging bugs and feature requests, and used its Voice of Customer analytics.
Results
- Decagon reports that the agent resolves more than 90% of user questions without human intervention.
- Qualitatively, the source says support capacity grew without adding headcount, and human agents moved to higher-value publisher support.
As reported by the source (Decagon customer success story); AgentGid did not measure these figures.
This fits a support team with enough ticket volume to justify engineering time, since the setup depends on internal APIs for refunds and cancellations plus custom segmentation. Decagon has no public pricing (Custom, via sales), and the 90%+ resolution figure is vendor-reported, so get a quote and a pilot scope first. Rasa (Free) is a higher-ranked open-source option if you can build it yourself.
The agent used here
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