Clay alternatives
Clay by Clay costs Free + $167/mo and is proprietary. If you need something cheaper, open source, self-hosted or simply different, here are 6 alternatives that do the same job, ranked by how widely they are used, with the differences that matter.
6 Clay alternatives, by popularity
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Piper is an AI sales development agent that engages website visitors and inbound leads through chat, voice, video and email, qualifies them and books meetings, with Salesforce integration.
- More widely used (Gid Score 49 vs 28)
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Sales platform built around Ava, an AI business development agent that sources leads from a B2B contact database, runs email and social outreach, handles replies and books meetings.
- Less widely used (Gid Score 19 vs 28)
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Sales prospecting workspace whose AI agents source and enrich contacts, draft emails, dial through a power dialer and orchestrate multichannel outreach.
- Paid plans from $49/mo vs $167/mo
- Less widely used (Gid Score 14 vs 28)
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AI sales agent that finds prospects from buying signals and sends personalised outreach by email, LinkedIn and phone to book meetings, with HubSpot and Salesforce integration.
- Paid plans from $250/mo vs $167/mo
- Less widely used (Gid Score 12 vs 28)
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Provides AI "digital workers", chiefly Alice, an outbound sales development agent that researches accounts and runs multichannel outreach, and Julian, an inbound phone and lead-qualification agent.
- Less widely used (Gid Score 11 vs 28)
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HubSpot Breeze agent that watches buying signals, sources contacts matching an ideal customer profile and drafts personalised outreach for sales reps inside HubSpot.
Clay vs alternatives at a glance
| Agent | Price | Free to start | Open source | MCP | Local models | Gid Score |
|---|---|---|---|---|---|---|
| Clay | Free + $167/mo | ✓ | ✕ | ? | ? | 28 |
| Qualified Piper | Custom | ✕ | ✕ | ? | ? | 49 |
| Artisan | Custom | ✕ | ✕ | ? | ? | 19 |
| Regie.ai | Free + $49/mo | ✓ | ✕ | ? | ? | 14 |
| AiSDR | $250/mo | ✕ | ✕ | ? | ? | 12 |
| 11x | Custom | ✕ | ✕ | ? | ? | 11 |
| HubSpot Prospecting Agent | Usage-based | ✕ | ✕ | ? | ? | — |
Prices from the vendors' pricing pages; features from official docs (“?” means not documented). Full feature comparison · All prices
How teams use these tools
How Pendo used Claygents to find target accounts for a new AI product
Pendo's GTM engineer used Clay's research agents to find signals no data vendor sold, such as which companies were building AI agents. He used them to build prioritized account li…
Clay lists 200% of the Q1 sales target and 2x inbound pipeline.
How Major Tom re-engaged dormant leads with HubSpot's Prospecting Agent
Digital agency Major Tom used HubSpot's Prospecting Agent to run personalized multi-touch emails to dormant CRM leads. HubSpot reports meetings, proposals and a closed deal within…
In just over three weeks, the agent re-engaged more than 1,000 dormant MQL and SQL contacts, and 24 meetings were booked.
FAQ
What is the best alternative to Clay?
By usage, the closest alternative is Qualified Piper, followed by Artisan, Regie.ai, AiSDR.
Is there a free alternative to Clay?
Yes. Regie.ai is free to start.
Is there an open-source alternative to Clay?
Not among the closest alternatives we track.
How do these Clay alternatives compare on price?
Qualified Piper: Custom; Artisan: Custom; Regie.ai: Free + $49/mo; AiSDR: $250/mo; 11x: Custom; HubSpot Prospecting Agent: Usage-based.
Clay: pricing, features and stats · All AI sales agents · Find the right agent in 4 questions